Marketing & PR

Below, we provide you with detailed information on all the key aspects of this data processing. We refer to all information obligations arising from Articles 13, 14, 15, 26 and 30 of the GDPR.
 

1. What is the purpose of this processing?
   We process personal data to present our product and goods portfolio, to promote the company, including for corporate branding, in the marketing of goods or services, and to organise events. 
    
2. Who is responsible for this processing?
   CVB Albert Carl GmbH & Co. KG Berlin
   Address: Oberlandstraße 22–25, 12099 Berlin
   Telephone: +49 (0) 30 / 62 89 32 - 0
   Fax: +49 (0) 30 / 62 89 32 - 50
   Website: www.cvh.de
   Email: berlin@cvh.de
    
3. Who has been appointed as the company’s data protection officer?
   Martin Lorenz, Am Hang 8, 31655 Stadthagen, datenschutzbeauftragter.cvhgruppe[at]triades-datenschutz.de
    

4. What is the legal basis? Why is this processing permitted? 

   • Protection of the controller’s legitimate interests in accordance with Article 6(1)(f) of the GDPR
   • Consent in accordance with Article 6(1)(a) of the GDPR

   
   Explanation of the multiple legal bases: 

   • Art. 6(1)(a) for images of employees, functions and events (e.g. photographs)
   • Article 6(1)(f) for public relations (PR) and the creation of promotional material

    

5. Specifically, which ‘legitimate interests’ is the controller pursuing?
   The right to advertise (see Recital 47 of the GDPR); the
   right to acquire and retain customers;
    

6. Who are the authorised recipients (both internal and external)? 

   • Employees in marketing  
   • Sales partners (commercial agents)  
   • Staff in specialist departments  
   • External service providers / support staff / technicians  
   • Management  
   • Sales  
   • A company within the same group  
   • Printing works
      

    

7. When will the data be deleted? 

   • As a general rule, data is deleted once the purpose for which it was collected no longer applies and any retention obligations have expired  
   • 6 years after the end of the calendar year (in accordance with Section 257(4) of the German Commercial Code – including for commercial and business correspondence)  
   • 10 years after the end of the calendar year (in accordance with Section 147(3) of the German Fiscal Code)  

    

8. What categories of data are processed? 

   • Image data
   • Consent data
   • Contact details (name, telephone number, email address, postal address, etc.)
   • Video data

    

9. Which individuals are affected? 

   • Employees
   • Business partners
   • Customers
   • Prospective customers

    

10. The right to ‘access’
    You have the right to access the data relating to you. This document largely ensures that this right is upheld. If you have any further questions or concerns, please do not hesitate to contact us.
     
11. The right to “rectification” of inaccurate data
    You generally have the right to have inaccurate data rectified. Please contact us in this regard.
     
12. The right to “erasure of your data”
    You have the right to have your data erased provided that (a) the data is no longer necessary, (b) you have withdrawn your consent or there is no other legal basis (any longer), (c) you have validly objected, (d) the data has been processed unlawfully, (e) erasure is required by law, (f) the data relates to children and is to be erased. Please note that, in accordance with Article 17(3) of the GDPR, it may not be possible or permissible to erase the data.
     
13. The right to ‘restriction of processing’
    You have the right to have your data ‘blocked’ provided that (a) you contest the accuracy of the data, (b) the processing is unlawful and you object to erasure, (c) we no longer require the data, but you still need it for your own legal claims, (d) you have objected to the processing and it has not yet been determined whether the legitimate interests of the controller override yours.
     
14. The right to ‘object to processing’
    You have the right to object to processing, provided there are grounds relating to your SPECIFIC SITUATION. For our part, we will assess whether we have compelling legitimate grounds for processing.
     
15. The right to “withdraw consent”
    You have the right to withdraw your consent (where this is relevant to the processing described here). The withdrawal applies only to future processing.
     
16. The right to “data portability”
    You have the right to receive a copy of your data (“data portability”), provided that (a) the legal basis is consent or a contract, and (b) you have provided this data yourself, and (c) the data is processed by automated means. Provided these conditions are met, you may also request that we transfer the data to a recipient of your choice.
     
17. The right to “lodge a complaint”
    You have the right to lodge a complaint with any data protection supervisory authority. The contact details of the data protection supervisory authority responsible for us are: Berlin Commissioner for Data Protection and Freedom of Information, Friedrichstraße 219, 10969 Berlin GERMANY, Tel. 0049-30-13889-0, www.datenschutz-berlin.de.
    You are welcome to contact us first before getting in touch with the supervisory authority; our highly competent in-house data protection officer will deal with your enquiry much more quickly and just as thoroughly. If we are unable to assist you, you can always contact the supervisory authority afterwards.
     
18. Data collection by third
    parties No, no data is collected by third parties. All data is therefore requested and collected by us directly.
     
19. Does profiling take place? Are personal characteristics analysed or predicted? Is automated individual decision-making carried out?
    No, this does not take place.
     
20. Are data transferred to recipients in third countries (i.e. outside the EU)?
    No, this does not take place.
     
21. Are there several data controllers in the sense of ‘joint controllership’?
    No, there is only the ONE data controller mentioned above.

Additional information

There are letter templates circulating online for requests for information which demand the most comprehensive information conceivable. In some cases, they request information that goes far beyond what is legally required. We would like to briefly explain this:

• With regard to specific data details (such as first name, surname, telephone number, etc.), there is no obligation to provide such information under the relevant Articles 14(1d), 15(1b) and 30(1c). Accordingly, we are providing you – as requested – with the CATEGORIES of data.
   
• There is also no right to information regarding technical and organisational measures. We do not disclose these measures because doing so would play into the hands of potential attackers. Only the supervisory authority is entitled, in accordance with Article 30(1g), to request a general description of these measures. Please rest assured that we are taking appropriate measures.
   
• With regard to a list of all third parties and data processors, we shall only specify the CATEGORIES of recipients and not any specific company names. This is a permissible option under Articles 13(1e), 14(1e) 15(1c) and 30(1d). We regard the list of our (very carefully selected) suppliers as a trade and business secret and wish to avoid any risks to us and our customers that might arise should it become public knowledge. 

Blanket requests for erasure/restriction or blanket withdrawals of consent/objections etc. are problematic. Please put yourself in our position: are we expected to alter our data processing without reliable proof of identity? This could lead to serious problems and may even constitute a data protection breach. We will therefore, as a general rule, request additional information in accordance with Article 12(6) before we comply with these data subject rights under Articles 15–21. Please contact us in this regard.